Commerce is moving from static browsing to guided decision-making.

Visa chose Sophi because we are building an end-to-end agentic commerce platform that helps users move from intent to checkout through conversational, intelligent, and outcome-driven shopping journeys.

What makes Sophi different is our ability to understand both the customer and the product at the same time. Instead of relying on traditional search logic, we focus on intent, context, and product meaning — helping retailers create faster decisions, stronger product discovery, and higher conversion.

This vision made Sophi a strong fit for Visa’s Agentic Commerce direction.

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