Intents are fascinating us continuously.

Sophi personalizes the customer experience.

We built Sophi because shoppers deserved better than a search bar. She listens to what people mean, learns what they like, and helps them decide. For merchants, that means conversations that end in checkouts.

Our mission is simple: make deciding feel as easy as talking.

Shopping online got faster every year, but never friendlier. Endless catalogs, smarter filters, quicker search, and still, shoppers left empty-handed. We believe the answer was never more options. It was a better conversation. That’s why we built Sophi, and why every shopper she meets is helped like the only one.